It was an “aha moment”

that turned around a struggling program and started generating new opportunities for smallholder farmers.

Drip irrigation is an amazing technology that delivers just the right amount of water to each plant in a field. But farmers in rural Cambodia weren’t buying it.

Insights from farmers led the iDE team to bundle the technology with a package of training, inputs and connections to buyers. This ensured that farmers could sell their produce for good prices.

Returning a few years later, iDE’s Innovation Director Nadia Campos says, “I was amazed how much their life had improved.”

I was amazed how much their life had improved… all because they were using the prosperity package from iDE Cambodia

We are looking for the sweet spot – solutions that are: 

• desirable – (what do people really want?)
• feasible – (does it work?)
• viable – (will it make money/sustain itself?)

By following these principles, we are committed to ensuring that your support goes directly to designing solutions that really work, and scaling up successful solutions to make the biggest impact for the most people.