Diarrhea kills over half a million children under 5 every year – more than malaria, tuberculosis and HIV combined. Diarrhea deprives many millions of children of the nutrients they need to reach their full physical and mental potential.
With your support, iDE has developed a sanitation marketing approach that is proving far more effective than traditional public health campaigns. Working with local toilet businesses, we have been able to make buying a toilet easy, affordable, and even fun – with aspirational marketing campaigns that appeal to the real reasons people want a toilet.
I did this to prove to
women that we can take
care of ourselves… We can
do anything we want.”
In 2018, Adam Adamu Azumpagaama became the
first woman to own and operate a toilet business
selling through Sama Sama – the sanitation brand iDE
has established in northern Ghana. With your support,
iDE has trained over 100 toilet entrepreneurs like her,
teaching and coaching production and business skills.
Adamu gets satisfaction from providing an essential
service in her community, building a business and
being a role model for her daughter, Rida – after whom
she named her business. “I hope by watching me
that she will be empowered, satisfied and confident
in herself,” Adamu says. Being a woman in a male-
dominated industry is not easy, but she is inspiring
other women to become toilet entrepreneurs as well,
transforming sanitation in northern Ghana.
Supporting entrepreneurs to sell over a million toilets and dramatically improving people’s access to basic sanitation is something to celebrate, but you can help us take the next steps to bring better health and dignity to all.
Join the sanitation revolution!
Support iDE’s Global Water and Sanitation (WASH) Initiative.